So you got your website up and running and get a decent amount of visitors but just can not seem to convert those visitors into sales? Well do not throw in the towel just yet, help is on the way! I have some tips for you and a gold mine of information for help with online sales!
You can have hundreds of visitors a day but if you do not have the right sales copy, chances are you’re never going to be very handy if you’re looking at trying to earn extra money online. Many have responded online for this particular reason. Another mistake I’ve seen so many people make is to pay for advertising to get more traffic but still never can really convert those precious visitors into buying customers. You need to know what works and what does not. I mean, why would you spend any money on advertising before you know the effectiveness of your sales pitch? Well you should simply not!
That is why you need to “tweak” sales copy until you start to have some success and find out what really works for you before you spend any real money on advertising. Makes sense right? Well here are some things to keep in mind and try. First of all you should try to write sales copy as if you are talking directly to the people. For example, “this is what my equipment can do for you.” Pretend you’re writing to your computer and watch the screen of your potential customers. One other major factor is to help them solve problems. All seek information online today and if you have a product or information that can help them solve their problems then you are one step ahead. You need to let them know without a doubt that information can truly help them.
Take a look around and see what other websites that are similar to yours or offer similar services are doing or what the sales pitch their looks. Okay I know what thinking now “Joe how do I know any other site to have success”? Well I’m glad you asked! Try this, do a search on Google for what your main keyword may be. When the search comes up with the information you entered. Look to the far right of the page. This is where people are paying for advertising that is Google Ads. If you notice some of the same places for a few days then you can assume that they have some success with that ad. Look at the sales copy them and compare it to the case. Try to find the difference and it can help you “tweak” a model for where you start to see some results. Sometimes simple tweaks can make a big difference!
There are also some other issues and strategies you need to consider. One fact is that most visitors do not buy the first time around. That’s right, it may take one guest several visits to actually change them and make an online sale. You may need to get your offer in front of them one way or another several times. Now I’m not saying that you simply bombard potential customers with offers! A good method to get them to see your offer more than once is email marketing. Build a list of potential customers and you can do this pretty easily. Offer them something of value in exchange their email address. Make sure that there is something they can use! A free e-book or special report on the information they may need.
Hopefully some of these suggestions have helped or give you something to try to work on. There are many different techniques to use when it comes to making online sales. And there is plenty of useful information out there to give you a boost and get an edge on your competition.